Welcome to Loreto, Baja California Sur

Loreto sits on the east coast of the Baja California Peninsula in the state of Baja California Sur, Mexico. Just north of La Paz (the state capital), this charming seaside town lies only about 10 feet above sea level.

Getting here is easy—Loreto has its own International Airport, just 10 minutes from town, with direct flights from California, Arizona, and Canada. If you prefer a road trip, driving from the U.S. border in California takes about 14 hours, offering spectacular views of Baja’s ever-changing landscapes.

Ocean sunset view from a beach with palm trees

A Seaside Pueblo with Global Appeal

Loreto is a quaint fishing town with a growing tourist presence and a vibrant expat community, primarily from the U.S. and Canada. The foreign tourist season runs from October through May, while summer months draw Mexican vacationers from across the peninsula and mainland, as well as anglers from around the world.

Fishing here is legendary. The Sea of Cortez boasts Dorado, Marlin (blue & striped), Roosterfish, Snapper, Bonito, Sierra Mackerel, Amberjack, Cabrilla Sea Bass, and Mahi-Mahi in summer months. Winter brings Sailfish, Yellowfin Tuna, and Wahoo. Loreto and its nearby islands are part of a UNESCO World Heritage Marine Park, which helps sustain the rich marine life and world-class fishing.

Fishing boats docked at night with light tower, beach, buildings, and lights in the background

A Glimpse into Loreto’s History

Loreto was the first Spanish colonial settlement on the Baja California Peninsula. Founded in 1697 by Jesuit missionaries who discovered a reliable spring of fresh water here, Loreto served as the capital of “Las Californias” until 1777, when the capital was moved to Monterey, California.

Climate

  • October–April: Pleasantly warm and dry; north winds are common from November to February.
  • May: Temperatures rise and humidity increases by mid-month.
  • June–September: Rainy season, with humidity, tropical storms, and the occasional hurricane. Showers and breezes during these months are often a welcome relief.

Overall, Loreto enjoys very pleasant weather during the peak season of October through April.

Population & Community

Loreto’s population is approximately 18,500, consisting of local Loretanos and a significant U.S. and Canadian expat community. Cruise ships visit 10–12 times per year, briefly adding to the bustle.

Despite growth, Loreto remains authentic and welcoming. Locals take pride in keeping the town clean—every morning city workers sweep the streets and beaches. Loreto is considered very safe compared to many tourist destinations in Mexico and the U.S. While common sense is always important, Loreto maintains its reputation as a peaceful and magical place to both visit and live.

Tree lined street with Mission in the distance
Beach sunset view between two palm trees
Street vender on a bicycle cart of flowers
Artesenal art on the wall of a gift shop

Visiting and Living in Loreto

Life here is simple, affordable, and connected. A couple can comfortably live in Loreto for under $1,700 USD per month, depending on lifestyle. Medical and dental care are easily accessible, and yes—doctors still make house calls!

Loreto is big enough to offer modern conveniences, yet small enough that “someone always knows someone” who can help you find what you need. With just one traffic light in the entire town (as of 2025), life here moves at a calmer pace.

You’ll still see ranchers riding horseback through town, goats and cattle wandering the fields, and neighbors greeting one another with a friendly “¡Hola!” or “Buenos días.” It’s this blend of tradition, friendliness, and authenticity that makes Loreto such a unique treasure.

In my opinion, Loreto isn’t just a place—it’s a way of life, one that feels truly magical.

For more information about Loreto, visit www.loreto.gob.mx.